The Power of Branding Headshots for Small Business Owners
When you’re an entrepreneur or small business owner, you’re investing in doing everything you can to help your business thrive, and sometimes small details can make a powerful difference. Branding headshots are among those details, so if you don’t have these on your to-do list yet, it’s time to add them. Here’s why.
Adding a Personal Touch to Your Website
When customers choose a small business rather than a larger competitor, one of the key reasons is often the simplicity of doing business person to person rather than getting lost in the maze of a large corporation. Branding headshots capitalize on that advantage. Customers love being able to know who they’ll be working with, and something as simple as a great headshot on your website adds this personalization and comfort.
Bringing Authenticity to Your Social Media
Social media marketing is a must for businesses today that want to spread the word and grow their customer base. In the age of corporate personification, AI, and video filters, though, it isn’t always easy to gain customers’ trust. Branding headshots truly put a face to your name on your social media pages, from Instagram to LinkedIn, adding authenticity and helping you bring in new customers.
Making Your Website Look More Professional
As a business owner myself, I know the importance of a quality website - it’s the core place where customers learn about your business, and it needs to be ready to impress! Headshots can help. For you and any other leaders in your company, headshots on your site will give your website a more polished, professional look.
Putting Your Brand Forward
Branding is all about giving your business a personality and showing customers what they can expect when they do business with you, whether your vibe is warm and welcoming, friendly and lighthearted, smart and techy, or whatever it may be. Branding headshots aren’t just great pictures of you, they’re headshots that take your brand into account too. For example, the way your image is framed, the design of your background and setting, the expression on your face, your attire, and other details should align with your brand and help you build your brand.
Branding Headshots in the Seattle Area
Branding headshots can do great things for your business, and I’m here to help! Jaimié Birtel Photography is your premier headshot photographer in the Seattle area, and I’m excited to help you capture your brand’s image. Contact my Mercer Island headshot studio and let’s chat!
